
Episode 164: Markus Erlandsson and Malin Martnes chatted with Kristine Risberg from CRMK about Dynamics 365 Contact Center and the future of customer service. Kristine starts by sharing how her background in service operations led her into the world of customer experience technology and contact center solutions. She then explains the differences between Dynamics 365 Customer Service and Contact Center, how modern contact centers are evolving beyond traditional telephony, and how AI agents are transforming customer interactions. The conversation continues with practical examples of self-service, routing, digital channels, voice agents, and the growing role of generative AI in customer support. Kristine also discusses common mistakes organizations make when modernizing their contact centers, the importance of governance, data quality, and continuous improvement after go-live. Finally, the panel explores the future of customer service, the balance between human representatives and AI agents, and how customer interactions may look very different over the next few years.
Bio
I help service organizations and contact centers modernize their customer experience using Microsoft Dynamics 365 Contact Center, Power Platform and Copilot.
As a Microsoft MVP and Solution Architect at CRMK, I design scalable service architectures that unify CRM, automation, and AI into one connected platform; improving efficiency, insight and customer satisfaction.
With a background in service operations, I bridge business and technology to ensure solutions deliver measurable impact, not just go live.
Links
https://contactcenterchronicles.com/ (Kristines blog about contact center)
https://learn.microsoft.com/en-us/dynamics365/contact-center/
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