Episode 38 where Markus Erlandsson talks to Therese Reuterswärd from Nespresso about e-commerce, digital marketing and how that relates to CRM. How to get started and whats important, Therese gets it all explained here.
Links:
Forrester Research – Full length reports on omnichannel, retail and customer experience (charges per download)
Econsultancy – a wide range of research, data, analysis, training, consulting, events and online resources.
Articles written by Therese for Internetworld (Swedish)
Therese’s blog (Swedish)
CRM UG, and their first congress in Europe
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