Dynamics Marketing

The Art of Customer Insights with Pauline Kolde

Episode 140: Markus Erlandsson and Malin Martnes chatted with Pauline Kolde from Cluster Reply about the art of customer insights. Pauline starts by explaining how she got into Customer Insights and got to where she is today. She then continues to talk about the current trends in customer data management and how data quality is at the heart of marketing.

Bio

Hey there! I am a Dynamics 365 and Customer Experience consultant for more than 6 years now. Since Dynamics 365 Marketing came on the market, I’ve been whirling through the exciting world of segments, events and journeys. But there is also so much to discover and new things to do that it never gets boring.

In my quest for the simplest solutions, the Microsoft community has never disappointed me and has given me so much that I want to give back as well. This blog is my way to contribute and share my experiences and ideas with you.

But in my spare time it doesn’t get boring either. When I’m not working on client projects or writing this blog, you can find me scurrying around the world, eating good food, or knitting, knitting, knitting.

I’m super excited for you guys to be a part of my journey! And I hope you gain as much inspiration and knowledge from my posts as I have. Don’t forget to check back regularly, because there’s always something new to discover and learn!

Links

https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/real-time-marketing-double-opt-in

New certification: https://learn.microsoft.com/en-us/credentials/certifications/d365-customer-experience-analyst-associate/

https://nordicsummit.info/agenda

https://www.scottishsummit.com

https://community.dynamics.com/usergroups/details/?groupid=94c47b2f-3bd8-4b01-9540-c75c58aa8766

Podcast: Play in new window | Download

Subscribe: RSS

Customer Insights with Malin Martnes

Episode 132: Markus Erlandsson discusses with Malin Martnes about the new Customer Insights. Malin starts by explaining what the change from old Customer Insights and Marketing is and how it affects customers. Malin provides her insights into what she thinks about this change, how the license will change and a bit about all the new features that are coming in the next months.

Bio

Malin Martnes is passionate about helping businesses succeed in the ever-evolving world of marketing and CRM.

With over a decade of hands-on experience in Dynamics 365, marketing and CRM, she has worn multiple hats as a user, consultant, and trainer. In 2019, I had the honor of being recognized as a Microsoft Most Valuable Professional (MVP) and became a Microsoft Certified Trainer (MCT) in 2020.

Links

https://releaseplans.microsoft.com/en-us/?app=Marketing

https://releaseplans.microsoft.com/en-us/?app=Customer+Insights

https://malindonosomartnes.com/

Posts referred to in the episode from Malins blog:

New features December to March

Consent center in real-time marketing

https://macotra.no/

https://www.linkedin.com/in/malinmartnes/

https://twitter.com/MalinMartnes

https://www.amazon.com/Becoming-Microsoft-Marketing-Functional-Consultant/dp/1803234601

Podcast: Play in new window | Download

Subscribe: RSS

Dynamics Marketing, Social Media & Power Automate with Amey Holden

Episode 91: Markus Erlandsson talks to Amey Holden from DXC Technology about and her solution to use Power Automate to get Social media information back into Dynamics Marketing. Amey begins with describing what exists in Marketing app today and what existed in Social Engagement before that was discontinues, then she continues to describe how you can use her solution in all kinds a ways and how she has used it with Twitter and Instagram.

Bio

A newly fledged Business Applications Microsoft MVP and a dedicated ABC (Anything But Code) consultant who is passionate about extending and improving Dynamics Customer Engagement & Marketing with the mighty Power Platform. The end goal of which is to create enjoyable user experiences. Living the Dynamis 365 consultant life since my first day on the IBM graduate scheme and never looked back. Originally from the UK but relocated to Australia a year and a half ago for and change of scene and to avoid becoming a grown-up – I don’t plan on leaving anytime soon.

Links

https://www.linkedin.com/pulse/market-marketing-dynamics-365-part-one-amey-holden/

https://www.linkedin.com/pulse/bringing-instagram-dynamics-marketing-powered-flow-powerapps-holden/

https://www.linkedin.com/in/amey-holden

https://twitter.com/ameyholden

https://www.ameyholden.com/

Dynamics Marketing with Guro Faller

Episode 83: Markus Erlandsson talks to Guro Faller from Avanade about Dynamics 365 Marketing where Guro explains the capabilities and the features of the application. Guro talks about Customer journeys, email marketing, asset management and event management, she continues to explain how Marketing and Sales works together and what is new in the latest 2019 Release wave 2.

Bio

Guro has ten years’ experience in IT, working in different roles varying from support and applications maintenance, event management, user experience, digital marketing, customer service and everything evolving around CRM-systems; she has for the last seven years focused her career around CRM and Dynamics platform. Currently working as Head of CRM in Avanade Norway and Solution Architect.

Links

https://docs.microsoft.com/en-us/dynamics365/marketing/help-hub

https://dynamics.microsoft.com/en-us/pricing/#Marketing

https://dynamics.microsoft.com/en-us/marketing/overview/

https://www.linkedin.com/in/gurofaller/

https://twitter.com/fullerfaller