The CRM talk show

Building a Brand with Jens Almgren

Episode 29: How do I build a brand? Does it make any difference if it’s a personal brand just about me or a business brand for my company? Jens Almgren comes on the show to sort things out and tell the story about building a new business and two new brands. Both a personal brand and a business brand at the same time.

http://www.facebook.com/nordicstreetfood
http://www.forbes.com/powerful-brands/list/

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

Email Marketing

Episode 27: Markus Erlandsson talks to Lars Nilsson from Apsis about Email Marketing. The discussion goes from How to get started, to what is important, and what pitfalls to avoid.

Email Marketing Guidebook
Apsis blog about Email Marketing

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

Modelling Security in Dynamics CRM

Episode 26: Markus Erlandsson talks to Elaiza Benitez from Myriad IT about Modelling Security in Dynamics CRM. What are all the options and what can you do your self?

Elizas vlogg explaining Hierarchy Security and corresponding blog post

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

Developing Plugins in Dynamics CRM

Episode 25: Markus Erlandsson talks to Jonas Rapp from Cinteros about developing plugins in Dynamics CRM. Where you start. How the execution pipeline works. What pipeline stages you have to choose from. When and how to use images. Tracing service, ILMerge, Sandbox.
What is the recommended path?
All questions answered in this episode!

http://jonasrapp.cinteros.se/
http://jonasrapp.cinteros.se/2012/07/execute-server-side-code-from-javascript.html
http://jonasrapp.cinteros.se/2012/10/crm-plugins-retrieve-children-during.html
http://jonasrapp.cinteros.se/2012/10/CascadeDelete1.html
http://jonasrapp.cinteros.se/2012/10/CascadeDelete2.html
http://twitter.com/rappen
Durham Police using Dynamics CRM

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

Marketing in Dynamics CRM

Episode 24: Markus Erlandsson talks to Brad Burks about Marketing in Dynamics CRM.
The conversation starts with the size of the marketing teams, then goes to what’s the purporse of marketing getting new customers or growing the existing. What are you offering and how you are offering it. What channels to choose.

Links:
Using ClickDimensions to create Emails and using connections to custom entities
http://www.ideaconference.com/
http://clickdimensions.com/blog
http://twitter.com/ClickDimensions

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

Who is the Customer?

Episode 23: Markus Erlandsson talks to Jukka Niiranen about Who is the Customer? The conversation starts with the lifecycle perspective and who could be your customer, who are your customer and who is no longer your customer. How do you then model that in Dynamics CRM and how do you think about leads vs customers. How could you segment your customers and what might be important to you? Is CRM only for customer?

Links:
http://niiranen.eu/crm/
Surviving CRM

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

What’s new in Dynamics CRM 2015

Episode 22: Markus Erlandsson talks to Gretchen Opferkew and Tad Thompson from PowerObjects about new in Dynamics CRM 2015. The discussion starts with what Gretchen and Tad are looking forward to. The number of codeless features in Dynamics CRM grows and how the upgrade path is.

Links:
http://www.powerobjects.com/blog/
http://www.powerobjects.com/microsoft-dynamics-crm-2015/

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

You Don’t Need a CRM

Episode 21: Markus Erlandsson talks to Sunny Paris from You Don’t Need a CRM. The discussion starts with what it is and how to get started with this Lead Management system.

Links:
Sunny Paris from You Don’t Need a CRM, and his Twitter
Their twitter
Get one month free

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

CRM Gamified

Episode 20: Markus Erlandsson talks to Pablo Peralta from CRM Gamified about gamification inside Dynamics CRM. The discussion starts with a leaderboard product called Hurrah. Then the talk about how to model the game and give users quick feedback.