Who is the Customer?

Episode 23: Markus Erlandsson talks to Jukka Niiranen about Who is the Customer? The conversation starts with the lifecycle perspective and who could be your customer, who are your customer and who is no longer your customer. How do you then model that in Dynamics CRM and how do you think about leads vs customers. How could you segment your customers and what might be important to you? Is CRM only for customer?
Jukka Niiranen

Surviving CRM

What’s new in Dynamics CRM 2015

Episode 22: Markus Erlandsson talks to Gretchen Opferkew and Tad Thompson from PowerObjects about new in Dynamics CRM 2015. The discussion starts with what Gretchen and Tad are looking forward to. The number of codeless features in Dynamics CRM grows and how the upgrade path is.
Gretchen Opferkew

Tad Thompson


You Don’t Need a CRM

Sunny ParisEpisode 21: Markus Erlandsson talks to Sunny Paris from You Don’t Need a CRM. The discussion starts with what it is and how to get started with this Lead Management system.

Sunny Paris from You Don’t Need a CRM, and his Twitter
Their twitter
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CRM Gamified

Picture of Pablo PeraltaEpisode 20: Markus Erlandsson talks to Pablo Peralta from CRM Gamified about gamification inside Dynamics CRM. The discussion starts with a leaderboard product called Hurrah. Then the talk about how to model the game and give users quick feedback.

Pablo Peralta Linked In, Twitter.