Episode 40 where Markus Erlandsson talks to Kristie Bylos from ClickDimensions about the value of marketing inside Dynamics CRM. Kristie talks about what the integrated story is with Dynamics CRM and ClickDimensions, how to start automating. What kinds of values can I expect and the ROI of that. Success stories and pitfalls to avoid.
Links:
ClickDimensions, Idea conference, Merial Case B2C Email Marketing Programs
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Episode 38 where Markus Erlandsson talks to Therese Reuterswärd from Nespresso about e-commerce, digital marketing and how that relates to CRM. How to get started and whats important, Therese gets it all explained here.
Links:
Forrester Research – Full length reports on omnichannel, retail and customer experience (charges per download)
Econsultancy – a wide range of research, data, analysis, training, consulting, events and online resources.
Articles written by Therese for Internetworld (Swedish)
Therese’s blog (Swedish)
CRM UG, and their first congress in Europe
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